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01 / Capability statementV.1.2 / 2026-05-19

Veteran Design LLC

Capability dossier.

Veteran Design LLC, a veteran-owned product design firm in Scottsdale, Arizona, builds websites, application prototypes, and user research for federal agencies, state veterans agencies, and veteran-serving organizations. VOSB application in progress.

001 / Primary services

  • Marketing and program websites for veteran-serving programs and agencies
  • Application prototypes and MVPs that test interaction patterns and produce shippable design
  • Research sprints with veteran users: discovery, usability testing, pattern synthesis

002 / Accessibility audits (productized line)

  • T1Rapid Scan$5,000
  • T2Full Audit + VPAT 2.4$15,000
  • T3Audit + Remediation Roadmap$25,000

Velocity audit detail →

003 / Differentiators

15+ years of principal-level product design

Senior and principal product design leadership across defense, enterprise security, enterprise platforms, and AI-augmented design.

Agent-leveraged solo practice

One principal directs specialized AI agents across business development, capture, delivery, and operations. Engagements ship at team speed without team overhead.

Accessibility depth

Manual audits with NVDA, JAWS, axe DevTools, keyboard testing, and contrast verification. VPAT 2.4 deliverables.

Federal security context

Previously held Top Secret/SCI; reinstatement possible with sponsor and current investigation.

004 / Key personnel experience  ·  Brad Shroyer, Founder & Principal

KP-001 / TAIS / General Dynamics for U.S. Army

Sole UX designer through five rounds of field testing with active-duty soldiers on the Tactical Airspace Integration System. System Usability Scale raised from 68 to 83; 100% task completion on core tasks by final rounds. System remains in active theater deployment more than a decade later. Top Secret/SCI clearance held during program.

Sponsor
Available on request
Period of performance
Available on request
Verification
Available on request

KP-002 / Mirador / Amazon Web Services

Sole designer on an enterprise security posture platform that consolidated six fragmented internal security tools into a single unified product for AWS developers and managers. All six legacy tools retired post-rollout; 4.6/5 task satisfaction across usability testing.

Sponsor
Available on request
Period of performance
Available on request
Verification
Available on request

005 / NAICS codes

  • 541512PrimaryComputer Systems Design Services
  • 541511Custom Computer Programming Services
  • 541430Graphic Design Services
  • 541613Marketing Consulting Services
  • 541990All Other Professional, Scientific & Technical Services

Solo practice, well below all five size standards

006 / Entity data

Legal Name
VETERAN DESIGN LLC
Established
2011
UEI
FZF5PJRQJB19
CAGE
20C98
SAM.gov
ACTIVE / EXP 2027-05-07
VOSB
APPLICATION IN PROGRESS
State
ARIZONA
Location
SCOTTSDALE, AZ
POC
BRAD SHROYER, FOUNDER
Phone
(480) 382-4019
Email
brad@veterandesign.com
Web
veterandesign.com
V.1.2 / 2026-05-19 / Veteran Design LLC Capability / VOSB application in progressDownload PDF ↓