Skip to content

Operator-grade product design for small businesses.

Software teams pay six figures for this level of rigor. Small businesses get it in weeks, from one principal-level operator, with AI as force multiplier.

15+ YearsSolo practiceAI-leveragedOIF veteranVOSB pending
01 / Capability statementV.1.1 / 2026

The practice, on one page.

A structured view of scope, qualifications, and entity data. Built for small businesses, federal small business offices, and enterprise supplier diversity programs.

001 / Core competencies

  • Product and interaction design for web and software
  • UX audits, accessibility reviews, and conversion diagnostics
  • Brand systems and visual identity
  • AI workflow design and hands-on team enablement
  • Design systems, component libraries, and documentation

002 / Differentiators

  • 15+ years at principal level in enterprise security, developer tools, and AI-native products
  • Solo practice, AI-leveraged. No account managers, no handoffs, no agency markup
  • Veteran-owned. VOSB certification in progress, SDVOSB upgrade on file
  • Direct engagement with the operator, not a junior with a template

003 / Past performance

VD-001 / Enterprise Security

Principal product design for identity and access tooling at scale.

VD-002 / Developer Tools

Interaction and systems design for engineer-facing platforms.

VD-003 / AI-Native Products

Hands-on design and prototyping for Claude-based automation and sentiment analysis tools.

Detailed references available on request

004 / NAICS codes

  • 541512PrimaryComputer Systems Design
  • 541511Custom Computer Programming
  • 541430Graphic Design Services
  • 541613Marketing Consulting
  • 541990Other Professional, Scientific & Technical

005 / Entity data

Legal Name
Veteran Design LLC
Location
Scottsdale, AZ
UEI
FZF5PJRQJB19
CAGE
Assignment in progress
EIN
On file
VOSB
Application in progress
SDVOSB
Planned, pending VA rating
Point of Contact
Brad Shroyer, Principal
V.1.0 2026 Veteran Design CapabilityRequest PDF capability statement →
02 / PracticeBrad Shroyer / Principal

001 / Operator

Brad Shroyer

Principal Product Designer
U.S. Army Veteran, OIF

Brad Shroyer

002 / Bio

15+ years of product design at principal level. Enterprise security, developer tools, AI-native products. Built, shipped, supported. Not consulted on, built.

Veteran Design is the practice I run now. One operator, AI as force multiplier, the rigor of a software-grade design team compressed into a solo engagement. Small businesses get the same discipline that enterprise teams pay six figures for, delivered in weeks.

Army veteran, Operation Iraqi Freedom. The relevant inheritance is the habit of clear scope, direct communication, and shipped work. No war stories in the deliverables.

15+

Years of practice

01

Operator, one practice

OIF

Army veteran

V.2.1 2026-04-24 Veteran Design Practice
03 / ServicesThree scopes

Three scopes of engagement.

Fixed audit, scoped project, ongoing retainer. Same operator across all three. Same standard across small business, federal, and corporate engagements.

001 / Audit

Site and AI audit

A diagnostic pass on your digital presence. Written, prioritized, actionable. Low commitment, tangible output.

$500–$1,500

Fixed price  ·  3–5 business days

  • Website and digital presence teardown
  • UX review: usability, accessibility, performance, SEO
  • AI opportunity scan across operations and customer workflows
  • Prioritized written report, delivered as PDF
Scope this →
002 / DesignMost common

Design and redesign

Scoped design work, shipped. Product, web, brand. Delivered in weeks because AI absorbs the repeatable work.

$2,500–$10,000+

Project-based  ·  2–4 weeks

  • Landing page or full website redesign
  • Product design sprints
  • Brand system and visual identity
  • Responsive, conversion-ready delivery
  • AI-leveraged workflow, principal-level judgment
Scope this →
003 / Enablement

AI enablement and retainer

Hands-on AI integration for your team. Training, workflow design, and executive-level strategy. The operator stays involved.

$150–$300/hr

$2K–$5K/mo retainer  ·  Ongoing

  • 1:1 or small-group training, in-person or remote
  • Walkthroughs: Claude, ChatGPT, Midjourney, and current tooling
  • Workflow design for daily AI integration
  • Executive AI strategy coaching
  • Monthly retainer for continued guidance
Scope this →
V.2.1 2026-04-24 Veteran Design Services
04 / Principles004 entries

How this practice is built.

001

Hands-on AI

Actively building AI-native tools and Claude-based automation. Advice from product work, not slide decks.

002

Principal-level design

15+ years shipping enterprise security, developer tools, and AI-native products. Systems-thinking, not decoration.

003

Solo practice, AI-leveraged

One operator. No account managers, no handoffs, no agency markup. AI does the repeatable work. I do the judgment.

004

Veteran-owned

VOSB application in progress, SDVOSB upgrade planned. Eligible for federal set-aside work and corporate supplier diversity programs.

V.2.1 2026-04-24 Veteran Design Principles
05 / Contact30-minute scope call

Scope a project.

30 minutes, no pitch. State the work, the constraints, and the window. I will tell you whether this practice is the right fit and what the scope looks like.

001 / Engages with

  • Small businesses
  • Federal agencies (VOSB pending)
  • Enterprise supplier diversity
  • Veteran-owned businesses

002 / Response window

Within 48 hours, typically same day.

003 / Location

Scottsdale, AZ. Remote engagements worldwide.

V.2.1 2026-04-24 Veteran Design Contact